Meet Stan
Behind every Clubwire website is Stan, an AI assistant that keeps a verified picture of your club or academy and uses it to prepare useful work.
What he knows
Identity
Who you are
History, tone of voice and brand rules.
Schedule
What's on
Fixtures, programmes, venues and dates.
Commercial
What you sell
Sponsors, hospitality, offers and events.
Public answers
What people ask
Policies and common questions.
Track record
What worked
Past campaigns and how they performed.
Who does what
Who approves
Permissions and who signs off.
How he works
He researches from approved sources first, then asks your staff about gaps. He can be wrong, which is why he checks with people.
1
Learn
2
Verify
3
Spot opportunities
4
Prioritise
5
Prepare
6
Approve
7
Act
8
Measure
Three ways to work
DIY
You run it
Your team manages the site and tools, with AI help when it's useful.
Hybrid
He suggests, you decide
Stan spots opportunities and prepares drafts for your team to review.
Stan-managed
He keeps the routine running
Fixtures, results, research and the weekly to-do update on a schedule. Anything public still waits for a yes from your team.
Finances, safeguarding, team selection and personal records always stay with your people.
Two modes
Learning Mode
Understand
Finds, checks and maintains what Stan knows, before and during use.
Opportunities Mode
Grow
Uses that knowledge to suggest marketing, communication and commercial activity.
Always
Ask
When something is missing or uncertain, he asks a person.
Two sides
For visitors
Answers people can trust
Answers public questions from approved information, and offers a person when he isn't sure.
For your team
Work, ready to approve
Drafts, finds information, flags gaps and prepares work for approval.
See Clubwire running on your own fixtures, sponsors and information. Monthly plans, with founding prices for our first ten customers.
Clubwire by qivo